A conversation on Earth Day, with our founder, Kel.
On Earth Day, she keeps coming back to one thought: the earth doesn't rush, it doesn't force, it just holds. After so many years of forward motion, that feels less like a reminder and more like permission.
Q & A.
As the season shifts, what have you been feeling lately?
A quiet heaviness, but not in a way that feels wrong. More like something is being rearranged inside me. There’s also this duality I’m sitting with, having run a business for over two decades, I’m so used to forward thinking, planning, holding vision. And yet right now, my body is asking me to be here, in the present, in a much slower and more honest way. It feels like those two worlds are meeting.
What does slowing down look like for you right now?
It’s less of a choice and more of a necessity. Saying no more. Letting things wait. Not filling every space. Some days it’s just doing the basics and letting that be enough.
And learning that slowing down doesn’t mean everything falls apart, even though part of me, shaped by years of running a business, still wants to believe it might.
How are you reconnecting with nature in this season?
Simply. Walking more, noticing the air, the light, the ground under my feet.
Not trying to make it a ritual, just being in it and letting it meet me where I am.
What are you choosing to let go of?
The pressure to hold everything together. The need to be “on” all the time. And the idea that I have to move through things quickly.
Also, the belief that I always need to be thinking ahead, forecasting, planning, when right now, presence feels more important than prediction.
What are you holding onto?
My intuition, even when it’s quiet.
A sense that this is leading somewhere, even if I can’t see it yet.
And a deeper trust that I can still hold a business, a life, and everything in between, without overriding myself in the process.
How has this season shaped the way you experience stillness?
Stillness feels less like something to achieve and more like something I fall into. Sometimes it’s uncomfortable, sometimes it’s exactly what I need. I’m learning not to resist it.
Has your relationship with grief shifted recently?
Yes. It feels less like something to fix and more like something to move with. I’m not trying to push it away as much. It comes, and I let it be there without needing to understand it straight away.
Grief has softened me. It’s stripped back a lot of the noise, it’s made me more honest with myself, with how I show up, and with what actually matters.
Where are you finding beauty right now?
In really small things.
Looking at my tea bowl after a sit.
The way ghee melts over my porridge.
My pages of writing.
My youngest daughter has this tiny freckle between her nose and her lip, I think it’s the most beautiful thing.
And the new wrinkles around my eyes… the way life has marked me.
What does “Earth Day” mean to you, personally?
A reminder to come back to what’s real and steady. The earth doesn’t rush, it doesn’t force, it just holds.
After so many years in business, always looking ahead, it feels like an invitation to trust a different rhythm, one that isn’t driven by urgency, but by something much more grounded and enduring.
