Being Our Best

We stand for inclusiveness and a strong sense of love – for self, humanity and the planet we call home. We are on a mission to inspire our community to re-connect, truly, madly deeply with the power of Mother Earth: Love her, she loves you back.

True, honest, authentic connections sparked in awe of her influence and charged for change. Her future is our families’ future. We want to feel inseparable from our advocacy for a brighter tomorrow. How do we do this through design and in an industry whose impression is far from regenerative? Through honourable partnerships, brutal accountability and timeless style: processes, people and pieces dedicated to living more responsibly.

close up image of girls face

Our Approach

We want to be our best, and it won’t be easy or necessarily pretty. There are many scary truths around the impact of fashion on Mother Earth. So, every day we challenge ourselves to make bigger, better choices towards minimizing the negative environmental, social and economic consequences of our value chain.

How will we succeed? Science and data don’t lie. All our metrics and associated targets are based on the UN Sustainable Development Goals SDG’s. They are a blueprint to end poverty, protect the planet and ensure peace and prosperity for all.

Ambitious? Yes. But it’s our dream, and we all have the right to do so.

Truth is at the heart of all successful relationships, and so here we share ours with you.

We are not a sustainable brand. By definition, it is impossible for a brand to be sustainable, and in an ideal world we’d prefer not to be. Rather, we look towards a regenerative existence – this is our dream. To leave our world in a healthier state than when we found it. For our creations to energise and enrich the citizens, soil and air we breathe. Rather than take, take, take -give, give, give. We may never understand each and every impact of our business here at MAURIE + EVE, but we can certainly strive towards knowing and improving with regenerative specific strategies.

The Fundamentals

In order to be our best, we’re focused on four strategic fundamentals. They sit holistically over our complete value chain, and enable total transparency across the true social, environmental and economic costs of every decision we make. Essentially, they allow us to be 100% accountable for our actions.

Our value chain is defined as:

Raw Materials
Materials Manufacturing
Garment Manufacturing
Garment End of Life