We sit down with our dear friends Rachelle and Simon founders of PLUM-P, the brand re-defining skin hydration with science-backed formulas and a passion for radiant, healthy skin. Founded on the belief that skincare should be both effective and effortless, PLUM-P harnesses the power of clean ingredients to deliver deep nourishment and long-lasting glow. 
Join us in reading the full interview below as we explore their journey, commitment to sustainability and the secret behind their signature "plump" effect. 
 

Nature is always at the forefront of our inspirations. The Davidson Plum appeared at a time that just felt perfect, an instant and deep connection was made and with it, an inner knowing of its healing attributes. It led us to integrate what we were already skilled at to capture its essence through fermentation and create something that would not only benefit the skin, it’s biome and overall health but was authentically artisan and unique.  
Products with preservatives like sodium benzoate and sulphates disrupt the skin's natural ability to protect and heal, so we decided to correct this with PLUM-P.

Over 8 years ago, we started our first trials. So many challenges. The product had to smell right, look right, feel right, and, most importantly, be effective and stable without preservatives. We had to wait for the 6-week fruiting season and pray for the best, trial after trial. We kept fermenting other fruit in between seasons as experiments and discarded a lot of ferments, we just kept going. During this time, we were managing and navigating our health through a crisis, relying on our faith in nature to support us along the way. Our failures and triumphs. 

PLUM-P tonic is a very unique water-based tonic with absolutely no sodium benzoate, sulphates, benzyl alcohol, potassium sorbate or without any other preservative added.  
All of PLUM-P’s healing constituents have been derived naturally, some using fermentation. It’s so high in antioxidants, Gallic acid and other AHA’s (alpha hydroxy acids) all occurring naturally from the Davidson plum or as a by-product of fermentation. You can see the anthocyanin’s as the beautiful magenta colour in the Tonic and the Beta carotene as the orange colour in our serum.

*Again, water is the best carrier but always uses preservatives which interfere with the skin biome. No preservatives was our non-negotiable 

We are a small company with a BIG HEART.
From the start, we tended to plum trees ourselves, picking and producing. Every step of the process is overseen by us personally, not just for quality control but to ensure that the product that you receive has been carefully tended to, loved and nurtured. Currently, one of the farmers is suffering from health issues, so we do what we can to support his health and wellbeing. 
You reap what you sow, and our lives are filled with moments where we are sowing seeds of care, kindness and love, regardless of the outcome.

At PLUM-P, transparency is at the heart of everything we do. We believe in the power of simplicity, using fewer, thoughtfully chosen ingredients to create products that nurture the body and mind. By keeping our ingredient lists clean and straightforward, we empower our customers to make informed choices. Our approach is rooted in the belief that less is more—by minimizing unnecessary additives, we give the body space to function at its best and promote overall wellbeing.
Ethical sourcing and production are integral to our process, ensuring that every product aligns with our commitment to transparency and wellness.

Our philosophy around skincare is rooted in simplicity, efficacy, and authenticity.
We believe in harnessing the power of nature’s most nourishing ingredients to create products that are not only effective but also promote long-term health and wellbeing for your skin. Each formulation is crafted with care, combining innovative techniques with the timeless wisdom of artisan practices. Our goal is to provide a skincare experience that is pure, thoughtful, and sustainable—one that supports both your skin and the world around you.

We believe that luxury doesn’t have to be unattainable—it should be part of your everyday ritual. Our approach to skincare is about blending indulgence with purpose. We create products that elevate your daily routine, transforming it into moments of self-love, while remaining grounded in the principles of effectiveness and simplicity. 
Each product is carefully formulated to provide tangible, long-lasting benefits, ensuring that every application feels both luxurious and genuinely transformative. 
By combining high-performance ingredients with thoughtful, sustainable design, we makeeveryday skincare feel like a special experience that nurtures both your skin and soul.